Thursday, August 23, 2007

"For People Who Give a Damn"

That's the tagline for a new slick publication to hit the market (nationally at your local Barnes and Noble, it seems). Good has at it's center the idea of sustainability (environmental, or I wouldn't be talking about it here) housed in a magazine that's meant to be a little bit hipper than your run-of-the-mill enviro-rag. Beyond the usual articles, they have fiction and a few comics poking people into figuring out how to make the world a more ecologically tolerable place to live.

The current issue--Sept./Oct. on their six-a-year schedule--focuses primarily on the concept of design. One article looks at the educational pluses a sustainable school carries along with it, showing how the school itself, with all its new fangled gizmos, can be a teaching tool. Another looks at how so-called "high concept" design in advertising is putting a fresh face on environmentalism, in this case in a water resource project for low-income families in rural Alabama. Also, apparently willing to bite the hand that feeds most environmental causes, the article "Against Philanthropy" argues just that--giving money to charities often times only helps support exactly that which you're fighting against. It's a short piece, but the point is well taken: do your research.

Of course the editors at Good don't seem too convinced about that particular argument. As a mater of fact, right now all new charter subscriptions will have all of their $20 donated to one 12 environmental charities of the subscriber's choice. (Take note, MBQ: one is Oceana.)

To reiterate, you do good right off the bat and they reward you with a magazine subscription that seems to have a promising future ahead of it. And, even beyond the print magazine itself, they run quite a few other features on their accompanying website, including many of the print features and a blog with newsy tidbits, polls, and adorable pictures.

Pretty good deal, especially since it was money I was going to give to some of the same organizations anyway. For one, at least, I'm in.

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