Thursday, August 23, 2007

"For People Who Give a Damn"

That's the tagline for a new slick publication to hit the market (nationally at your local Barnes and Noble, it seems). Good has at it's center the idea of sustainability (environmental, or I wouldn't be talking about it here) housed in a magazine that's meant to be a little bit hipper than your run-of-the-mill enviro-rag. Beyond the usual articles, they have fiction and a few comics poking people into figuring out how to make the world a more ecologically tolerable place to live.

The current issue--Sept./Oct. on their six-a-year schedule--focuses primarily on the concept of design. One article looks at the educational pluses a sustainable school carries along with it, showing how the school itself, with all its new fangled gizmos, can be a teaching tool. Another looks at how so-called "high concept" design in advertising is putting a fresh face on environmentalism, in this case in a water resource project for low-income families in rural Alabama. Also, apparently willing to bite the hand that feeds most environmental causes, the article "Against Philanthropy" argues just that--giving money to charities often times only helps support exactly that which you're fighting against. It's a short piece, but the point is well taken: do your research.

Of course the editors at Good don't seem too convinced about that particular argument. As a mater of fact, right now all new charter subscriptions will have all of their $20 donated to one 12 environmental charities of the subscriber's choice. (Take note, MBQ: one is Oceana.)

To reiterate, you do good right off the bat and they reward you with a magazine subscription that seems to have a promising future ahead of it. And, even beyond the print magazine itself, they run quite a few other features on their accompanying website, including many of the print features and a blog with newsy tidbits, polls, and adorable pictures.

Pretty good deal, especially since it was money I was going to give to some of the same organizations anyway. For one, at least, I'm in.

Thursday, August 16, 2007

Green Grow the Searches

In contrast to all the other endeavors these guys have cooked up (at least in terms of pimping themselves on their own sites), mega-engine Yahoo! has finally moved their environmental foray, Yahoo! Green, from the beta-stage to the prime time with very little fanfare.

There's not too much that one might call new in the Green features--there's a dedicated columnist and a counter of carbon savings--but for the most part the site is a portal that provides other Yahoo! content in aggregate (news, Yahoo! Answers, chat).

Still, lots of good info here and you don't have to look around. Besides, if you have to have an aggregate, better this than Yahoo! Kitten Punching. Or, and I'm not kidding, the other new product they're working on.